BA (Hons) Business and Marketing with Foundation

Course Overview This course prepares you to become a globally-minded, digitally-savvy marketer capable of leading strategic campaigns in a rapidly evolving landscape. You will learn to blend data-driven insights with creative communication to convert targets into leads and manage diverse international teams. The program is grounded in contemporary marketing theory with a strong emphasis on ethics, sustainability, and emerging technologies. Key Program Highlights Develop data-driven and value-driven marketing strategies for a global audience Gain hands-on experience through live briefs and real-world case studies Master integrated marketing communications (marcomms) and emerging CRM technologies Study in London, a global marketing hub, with access to industry networks and opportunities Build a strong foundation in leadership, management principles, and ethical practices