BA (Hons) Business and Marketing with Study Abroad

Course Overview This Business and Marketing degree provides a comprehensive foundation in core business operations while specializing in the strategic principles of marketing. You will learn to analyze competitive landscapes, develop compelling offerings, and communicate effectively with target audiences to drive organizational success. The program emphasizes real-world application through competitions and an optional professional placement, preparing you for a dynamic career. Key Program Highlights Integrated curriculum covering business fundamentals like finance, leadership, and technology alongside modern marketing strategy Focus on contemporary global business issues, including ethics, sustainability, and digital transformation Practical, hands-on experience through business competitions and enterprise projects to build your CV Option to undertake a professional placement year to gain invaluable industry experience Prepares graduates for diverse careers in startup leadership, corporate management, and agency roles