BA (Hons) Fashion Marketing

Course Overview This course explores how strategic marketing shapes the global reputation and success of fashion brands, from iconic haute couture houses to influential high-street labels. You will learn to forecast industry trends and master the techniques to capture media attention, all while understanding the profound historical and social forces that drive the fashion world. Key Program Highlights Master trend forecasting to predict and analyze future industry movements Develop strategies to engage influential media and secure vital brand coverage Examine fashion history and its connection to major political and social changes Gain hands-on experience by exhibiting your work to the public and industry leaders Learn to build a powerful brand identity that resonates across global markets