BSc (Hons) Marketing with a Foundation Year

Course Overview This four-year BSc Marketing with a Foundation Year at Swansea University provides the perfect start to a dynamic career, building essential academic skills before progressing to a full marketing degree. You will master core principles and specialist topics like consumer behaviour and digital marketing to make informed strategic decisions. The programme is designed to equip you with the expertise for diverse roles in communications, market insights, and digital optimisation. Key Program Highlights Ideal foundation year pathway for students who do not meet the direct entry requirements for the standard BSc degree Develop expertise in key areas including social media marketing, market research, and international marketing strategy Learn critical thinking and practical skills to make impactful, real-world marketing decisions Prepares you for diverse and exciting careers in communications, content marketing, and digital optimisation Taught within the School of Management, providing a strong foundation in both marketing and management principles