MA Creative Direction

Course Overview This course explores creative direction at the intersection of creative strategy, communication, and design, preparing students to shape impactful campaigns, content, and brand narratives. You will develop both practical and critical skills, using your creative values to position a distinctive and relevant practice within the creative industries. Key Program Highlights Develop creative concepts and strategies to initiate projects, partnerships, and collaborative teams Build the ability to anticipate change and adapt to new interdisciplinary and professional contexts Expand and connect research within a critically engaged and supportive learning environment Link environmental and societal impact with contemporary debates in creative industries and research Devise innovative communication strategies across diverse platforms, formats, and audiences Strengthen creative leadership and collaborative working skills to deliver impactful projects