Course Overview
Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. The curriculum combines rigorous theoretical instruction with extensive hands-on experience, fostering the ethical and professional skills needed to become socially responsible media leaders. Students can tailor their education by choosing a specialized Bachelor of Science track or a broader Bachelor of Arts degree. Key Program Highlights ACEJMC-accredited curriculum offering both Bachelor of Arts and specialized Bachelor of Science degrees Gain real-world experience through student-run media outlets like KTSW 89.9 FM and the University Star Choose from specialized majors including Digital Media Innovation, Journalism, Advertising, Public Relations, and Electronic Media Opportunities for professional development through internships and national competitions with organizations like AAF and PRSA Option to add a concentration in Sports Media to any Bachelor of Science degree path
Available Intakes
May 2026
CampusSan Marcos Campus
CitySan Manuel
ModeFullTime
Duration48 Months
FeeUSD 20,000
May 2026
CampusRound Rock Campus
CitySan Marcos
ModeFullTime
Duration48 Months
FeeUSD 20,000