BA (Hons) Sports Business Management

Course Overview This BA in Sports Business Management provides a comprehensive understanding of the dynamic global sports industry, blending core business principles with specialized sector knowledge. You will develop essential skills in management, marketing, and strategy, preparing you for a diverse range of careers while emphasizing ethical and sustainable business practices. Key Program Highlights Gain a strong foundation in core business areas like Marketing, Finance, and HR within a global context Explore cutting-edge industry growth areas including esports, sustainability, and women's sports Develop critical professional skills through a built-in development programme and real-world practical experiences Examine vital contemporary issues such as ethics, governance, and the societal impact of sport Benefit from industry connections, placement opportunities, and Keele Business School's strong links to employers