BA (Hons) Business and Marketing

Course Overview This dynamic business degree equips you with the strategic thinking and practical skills needed to thrive in a rapidly evolving global economy. You will learn to build resilient brands, develop innovative marketing solutions, and understand the critical role of sustainable business in society. The program combines academic theory with real-world experience through placements and field trips, guided by expert faculty and industry practitioners. Key Program Highlights Learn from expert academics and industry practitioners with contemporary business knowledge Gain real-world experience through professional placements, field trips, and practical projects Develop skills in brand development, strategic marketing, and customer engagement Study a curriculum informed by the UN's Principles for Responsible Management Education (PRME) Benefit from an industry-designed program that prioritizes the latest employer-valued skills