BSc (Hons) Business Management with Digital Marketing (Top-up)

Course Overview This one-year top-up degree is designed for students with prior qualifications or experience, enabling them to convert their foundation knowledge into a full BA (Hons) in Business Management with a specialization in Digital Marketing. The curriculum integrates advanced leadership and strategic planning with a deep dive into the digital tools and methodologies that drive modern marketing. You will graduate equipped to lead responsible business innovation and execute data-driven digital marketing strategies in a global context. Key Program Highlights Convert existing credits into a full honors degree in just one year Master strategic leadership, policy development, and responsible innovation Gain in-depth expertise in global digital marketing and communications Analyze the impact of digital technologies on business and consumer behavior Focus on applying theory to real-world industry challenges and products