MA Global Advertising and Branding

Course Overview This MA in Global Advertising and Branding is a practical, industry-focused program designed to equip you with the expertise to run successful international campaigns and oversee brand strategy. You will master both the theory and practice of the field while critically examining contemporary issues like social media and technology's impact. The course emphasizes employability, ensuring you graduate with the professional and academic skills needed for a successful career at a creative agency or client company. Key Program Highlights Learn from research-active academics with extensive industry experience and connections Develop essential practical skills in campaign management and creative problem-solving Critically examine current industry challenges, including celebrity endorsement and digital media Personalize your learning with optional modules in creative thinking and entrepreneurship Strong emphasis on employability to bridge the gap between academic knowledge and professional skills