Master of Marketing

Course Overview Marketing is fast-paced, exciting, and always challenging, ideal for individuals who are creative, analytical, and good communicators. The Master of Marketing program at Griffith University provides a solid foundation in consumer behavior, market research, and integrated marketing communications, along with advanced marketing principles and strategies. Key Program Highlights Gaining expertise in the latest techniques and technologies in consumer behavior and market research. Learning advanced marketing principles and best practices to build strong customer relationships. Developing strategic thinking skills in value, positioning, and competitive advantage in a global context. Exploring branding and digital marketing applications to enhance marketing strategies. Flexible study options including on-campus and online learning.