BA (Hons) Business and Marketing with Placement Year

Course Overview This BA (Hons) Business and Marketing degree provides a powerful blend of broad business acumen and specialized marketing expertise, preparing you for a versatile career. The curriculum is professionally accredited and developed with industry leaders, offering exemptions from key professional qualifications. You will gain practical experience through real-world projects and have the opportunity to enhance your learning with a work placement or study abroad year. Key Program Highlights Dual accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), granting exemptions from professional exams. 50/50 split between core business strategy and specialist marketing modules, including consumer behavior and digital content marketing. Option to undertake a paid work placement, study abroad, or a hands-on consultancy project with real businesses. Learn practical skills through a Management Enquiry project, investigating a live business issue. Taught by a top 50 UK Business School (Complete University Guide 2023) with AACSB international accreditation.