BBA Bachelor of Business Administration with a Major in General Business Studies

Course Overview This comprehensive General Business Studies program provides a holistic, 360-degree view of the modern business world, preparing you for a successful management career. You will become well-versed in all core business functions, from finance and marketing to operations and human resources, while developing the strategic mindset needed to implement effective organizational strategies. Key Program Highlights Gain a versatile, big-picture understanding of all business disciplines Develop in-demand skills in marketing, finance, accounting, and HR Learn to develop and implement high-level organizational strategies Sharpen critical management abilities in operations and communications Build a strong foundation for entrepreneurship and leadership roles