BA (Hons) Advertising and Marketing

Course Overview This specialized degree in Advertising and Marketing prepares you for a dynamic career by blending creative communication strategies with core business principles. You will master both the theory and practice of engaging modern consumers through digital channels, brand storytelling, and data-driven campaigns. The program culminates in a real-world project with a top-tier agency, providing invaluable industry experience and professional connections. Key Program Highlights Focus on cutting-edge communication theories, digital advertising, and social media strategies Learn from expert academics and industry guest speakers from leading UK agencies and brands Gain hands-on experience with a final-year live project for agencies like Saatchi & Saatchi and BT Develop highly valued skills in consumer behavior, brand strategy, and market research Join a network of graduates employed at top firms like Unilever, IBM, and creative agencies