BSc (Hons) Marketing and Management

Course Overview This program provides a comprehensive foundation in marketing by exploring consumer behavior and the core principles for delivering compelling offers that meet market needs. It integrates essential business disciplines like accounting and economics to analyze market dynamics and financial performance. Students will also develop crucial management skills to effectively lead marketing functions and contribute to overall business strategy. Key Program Highlights In-depth analysis of consumer behavior to identify and fulfill market wants and needs Mastery of core marketing principles for developing effective, irresistible offers Introduction to accounting to understand marketing's impact on financial health Application of economic principles to analyze overall market behavior Development of management skills for strategic planning and building successful business strategies