BA (Hons) Business Analysis and Technology & Hospitality and Tourism Management

Course Overview This joint degree in Business Technology and Hospitality & Tourism Management equips you with the analytical skills to solve modern business problems and the strategic knowledge to lead in the dynamic hospitality sector. You will learn to apply advanced business analysis techniques to support decision-making while gaining expertise in management, marketing, and strategy specific to tourism and events. The program is designed to create highly sought-after graduates ready for leadership roles in one of the world's largest and fastest-growing industries. Key Program Highlights Develop in-demand expertise in business analysis and technology to solve complex organizational problems and aid managerial decision-making. Gain a comprehensive understanding of the global hospitality and tourism sector within the broader context of management, strategy, and marketing. Prepare for leadership roles in a vital industry that contributes £5 billion to the Scottish economy and accounts for one in ten jobs. Study a program ranked 4th in Scotland for Hospitality, Event Management & Tourism (The Guardian Best UK Universities 2021). Acquire versatile skills to manage operations and business across a range of industries including hospitality, tourism, and events.