MSc International Marketing

Course Overview This one-year Specialist MSc in International Marketing from Heriot-Watt University provides a comprehensive and advanced education for those seeking to refine their expertise for a global career. Accredited by the Chartered Institute of Marketing, the program blends cutting-edge academic theory with real-world industry practice to create highly employable marketing professionals. You will learn to develop global strategies, manage international brands, and conduct sophisticated market research to solve complex business challenges. Key Program Highlights Industry-recognized accreditation from the Chartered Institute of Marketing (CIM) Core curriculum focused on global strategy, consumer behavior, branding, and marketing logistics Flexibility to customize your degree with specialist courses in Digital Marketing, Consumer Psychology, and Sustainability Opportunity to conduct an original dissertation on a real-world international marketing topic Achieve PgCert, PgDip, and MSc qualifications within a single intensive year