BA (Hons) Business and Marketing Management with Placement Year

Course Overview This specialized business degree equips students with the strategic marketing expertise and management skills needed to thrive in the modern digital economy. The program is professionally accredited by the Chartered Institute of Marketing (CIM), providing significant exemptions and a direct pathway to industry qualifications. It is designed to foster ethical, creative, and globally-minded professionals through a curriculum focused on real-world application and current trends. Key Program Highlights Professional accreditation from the Chartered Institute of Marketing (CIM) with exemptions from its first two levels Deep focus on digital marketing, consumer behavior, and strategic marketing communications Curriculum integrates ethical, sustainable, and responsible business practices Experiential learning shaped by industry partnerships and digital technological approaches Dedicated employability modules to develop capable, creative, and enterprising graduates