BA (Hons) Marketing

Course Overview This specialist BA Marketing degree from the triple-accredited University of Liverpool Management School provides a comprehensive grounding in core business disciplines while allowing for a deep focus on marketing. You will explore consumer behavior, market dynamics, and the strategic role of marketing in both business and society, taught by academics with strong research and professional expertise. The programme offers unique opportunities for professional accreditation and a potential Year in China, enhancing your global career prospects. Key Program Highlights Earn a degree from a prestigious, triple-accredited business school (AACSB, AMBA, EQUIS) Gain professional credentials with accreditations from the Chartered Institute of Marketing (CIM) and CIMA Study a curriculum focused on consumer behavior, evolving markets, and strategic marketing Benefit from industry links providing networking opportunities with major employers and agencies Optional Year in China at XJTLU to gain unique international experience and perspective