BA (Hons) Marketing Management

Course Overview This dynamic marketing degree equips you with the strategic and digital expertise required to thrive in the modern business landscape. You will develop a comprehensive understanding of global marketing principles while gaining hands-on experience with live client briefs and industry-standard tools. The course is designed to foster critical thinking and creativity, preparing you for a successful career as an in-house manager, agency professional, or freelance consultant. Key Program Highlights Gain professional qualifications from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) Develop practical skills using our state-of-the-art digital marketing lab, Switch 23, which simulates a real creative agency environment Apply your learning to real-world scenarios by working on live briefs from external clients and presenting your solutions to industry professionals Build a strong foundation with a common first year, allowing flexibility to specialize after exploring all areas of marketing Master essential digital tools and analytics platforms, including Google Analytics, to measure performance and inform strategy