BSc (Hons) International Business with Marketing

Course Overview This course provides a comprehensive exploration of international business with a specialized focus on marketing, preparing you for a career in the global marketplace. You will gain a strong understanding of international business processes and the major external factors affecting global operations, with economics serving as a core component of the curriculum. The program is designed to analyze globalization and applied policy within a practical business context. Key Program Highlights Specialized focus on international marketing strategies and practices Core curriculum built on fundamental economic principles, including micro and macroeconomics Analysis of globalization, major external factors, and policy affecting global business Business-specific focus in the first two years on management, economics, and finance Preparation for strategic decision-making in a world with diminishing national boundaries