BA (Hons) Fashion Business and Marketing

Course Overview This programme within the University of Winchester Business School focuses on fashion business management, marketing, communications, and brand innovation. It equips students with a comprehensive understanding of the fashion industry, emerging trends, and strategic practices, while promoting sustainability and ethical responsibility in modern fashion. Key Program Highlights Strong focus on fashion business management, marketing, and brand innovation In-depth understanding of the global fashion industry and its key components Explore contemporary marketing strategies and emerging industry trends Emphasis on sustainability, ethics, and regenerative fashion practices Preparation for leadership and expert roles within the fashion sector