MSc Corporate Brand Management

Course Overview Brunel's Corporate Brand Management MSc is a pioneering program that explores the strategic importance of branding, corporate identity, and reputation across a diverse range of organizations and cultures. This Chartered Institute of Marketing (CIM) accredited course equips you with the expertise to manage a brand as a key strategic asset, blending academic theory with practical, real-world application. Key Program Highlights Pioneering program established in 2007, taught by renowned experts including Professor John M.T. Balmer Option to integrate a professional work placement to gain experience and enhance career prospects Accredited by the Chartered Institute of Marketing (CIM) with an optional CIM qualification Examines branding across all sectors, from start-ups and SMEs to multinationals and non-profits Focus on corporate branding as the core of an organization's overall marketing strategy