BSc (Hons) Marketing and Management with Industrial Experience

Course Overview This program provides a comprehensive foundation in marketing, management, and the core business principles that drive commercial success. You will learn to analyze consumer behavior to identify needs and develop compelling marketing strategies that deliver value. The curriculum integrates essential accounting and economics to understand financial performance and market dynamics, preparing you to manage the marketing function within a modern organization effectively. Key Program Highlights Master the principles of consumer behavior to identify and fulfill customer wants and needs Develop effective marketing strategies grounded in core business practices Gain financial literacy through an introduction to accounting principles Analyze market forces and dynamics with a foundation in economics Learn to build successful business strategies and manage organizations